Packaging Solutions for Consumer Packaged Goods
Traditionally, CPG companies invested heavily in designing attractive, eye catching primary packaging to command premium shelf space and brand loyalty. As ecommerce changes the way consumers purchase and experience your brands, this is shifting how you connect with customers. Your packaging decisions now must account for the retail shelf as well as surviving the parcel shipping network. With the rise of the direct to consumer channels, the time to make this shift is now.
At Pregis, we know the demands of the parcel network and design protective packaging solutions that can sustain the journey and help you protect your brand promise (and profits). Our vast portfolio of packaging materials allow you to quickly and cost effectively enter this new channel and amplify the brands you’ve worked so hard to build.
Pregis joins the Flexible Packaging Association
Pregis, a leading global manufacturer of protective and flexible packaging solutions, has joined the Flexible Packaging Association (FPA), the leading advocate and voice for the growing U.S. flexible packaging industry.
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As Online CPG Sales Boom, Brands Rethink Packaging Practices
For decades, manufacturers of consumer packaged goods (CPGs) have had a daily battle on the shelves of brick-and-mortar stores, competing for shoppers’ attention and hoping to earn prime shelf space right at eyelevel. But with the rapid growth of eCommerce, the retail landscape for CPGs is changing.
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Surge in Direct-to-Consumer Shipping Impacts Protective Packaging
In 2018, a simple question – “What’s in the box?” – became more of a mystery for online shoppers coming home to a package on their doorstep. With consumers ordering a wider variety of products online than ever before, that package could contain just about anything, making the unboxing experience feel like a mystery grab bag.
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Unboxing Expectations
The excitement of opening a parcel package is so powerful and universally shared that unboxing channels devoted solely to that experience consistently rank among the most popular on YouTube, with some posts racking up hundreds of millions of views. Even when customers know the contents of a package they’ve just received, the giddy sense of anticipation they feel when unboxing it can provide a rush like pulling the lever of a slot machine or scratching off a lottery ticket. Their order has finally arrived, and they can’t wait to have a look at it.
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